Social Discovery Network Tagged Acquires WeGame


Four months after launching its in-house game studio, social discovery network Tagged has acquired game-discovery site WeGame for an undisclosed amount.

"The WeGame team will immediately begin to contribute to our product and game studio teams, helping extend our industry leadership in social discovery," Tagged CEO Greg Tseng said in a statement.

With over 100M users, Tagged sees games as another way for its members to meet each other. The profitable site, founded in 2004, has branded itself as a social discovery network to set itself apart from Facebook.

Four-year-old WeGame is clearly a small fish: it has just over 2M users, and over
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TechStars Offering Extra $100K to All Companies with New $24M Fund


Beyond the $6K per founder TechStars invests in startups selected for its 12-week program, the accelerator will offer an additional $100K in funding to all accepted startups beginning in 2012 thanks to a just-raised $24M fund. The money is intended to make TechStars more attractive to entrepreneurs and remove some of the fundraising pressure.

Investors in the new fund include Foundry Group, IA Ventures, Avalon Ventures, DFJ Mercury, SoftBank Capital, SVB Financial Group, RRE Ventures, Right Side Capital Management and TechStars alumni. TechStars' existing funding comes from over 75 venture funds and angel investors.

The $100K is in the form of a convertible note, the same type of deal Y Combinator began offering its accepted startups in January though the YC amount is $150K [ see our analysis of the YC deal ].

The fund should last through at least
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Klout Launching Topic Pages on over 10K Topics to Wider Audience


To make Klout a useful destination, Klout is allowing more people to see its over 10K topic pages that show the top 10 influencers in that topic and the content influencers on each topic are discussing, LAUNCH has learned. Klout announced its plan for topic pages in mid-August [ see our story. ]

Klout users who opted into the topic page "perk" last month can preview the pages right now. Tweeting about today's launch can help you get access faster.

"This is a big step for us in turning Klout into more of a utility around search and discover instead of pure vanity of checking your score," CEO Joe Fernandez tells LAUNCH by email. "This is a really early version of where we plan to take this but it speaks to our belief that every person who creates content has influence. Our goal is just to...

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Rewardli Is Ecommerce Genius: Small Businesses Earn Cash Rewards That Grow with Their Social Graph


WHAT: Small businesses get discounts at over 60 vendors based on the number of purchases they make and those of their group -- friends on Facebook or an association/program partnering with Rewardli -- up to the max a retailer is willing to give. Group members do not need to buy the same thing at the same time to get the deal, and deals are always "on." Businesses make a purchase through the vendor's regular ecommerce site and receive their discounts as cash back in their PayPal accounts once a month.

Members can be part of more than one group. Those in a private group (e.g., alumni association, frequent flyer program) can get discounts not available to everyone on Rewardli.

Hardware discounts range from 1% to 3% and some web-based services are...

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Mightybell: Show Your Expertise by Creating "Experiences" Achieved with Small Steps



WHAT: Break down an experience -- something you've done or want to see others do -- or a topic into actionable steps so that other people can learn from and do the same thing. Writing the experience is intended to be as simple as posting updates to Facebook and Twitter (though Mightybell offers a detailed guide).

Like other social networks, people can follow an experience. Followers check off each step as they go, at which point they are prompted to share their achievement on Facebook or Twitter and indicate how they felt about that step. They can publicly comment on advice and share their own, as well as see the progress of their fellow followers. Experience "creators" can see metrics on their followers such as conversion rates.

Experiences can be anything, including travel planning, career guides, recipes and rules for success. Available as iPhone app.

LAUNCHER: Gina Bianchini, CEO, co-founded Ning in 2005 and was an entrepreneur-in-residence at Andreessen Horowitz just prior to founding Mightybell last fall.

WHY: A big goal is easier to take on when it's a series of small steps. Other types of online content, including how-to videos, don't always break things down or explain how smaller steps lead to the end goal. People like to share their expertise. Lots of ways to have online conversations but no great way to translate those conversations into better experiences in real life.

WHEN/WHERE: Limited beta Sept. 8, 2011 / Palo Alto. Company founded October 2010.

BACKSTORY: Gina didn't have an "aha" moment. Rather, the idea for Mightybell unfolded much like...

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Universities Want Detailed Data on Alumni, GroupCharger Crawls Web to Deliver



WHAT: Universities provide GroupCharger with their database so that GroupCharger can crawl social networks, public data and third-party APIs for information about the dataset, including the top social media influencers and alumni likely to donate. GroupCharger can also tag individuals based on information in their public profiles (e.g., a person who says on his LinkedIn profile that he's a partner at a VC firm would be tagged "investor").

Universities have three ways to use the new data: matchmaking for jobs, personalized introductions and segmented targeting. Alumni association staff access a dashboard that shows them activity among alumni and recommendations for individuals. They can also send emails via GroupCharger's app or their own email system.

Coming in the 2.0 version: pushing content through social media (in addition to email) and allowing alumni to share content directly back to the university without creating a new profile.

LAUNCHERS:  Kirtus Dixon, CEO, has started four companies (two failures). James Weddle, president. Satish Kodukula, CTO.

WHY: Universities want alumni to feel more connected so they give more money. State universities have had their budgets cut and need to find money elsewhere. Students and grads want to connect with alumni in specific fields and professions. Many groups have "lost" members they'd like to find and keep in touch with for networking and fundraising purposes.

WHEN/WHERE: Sept. 7, 2011 / Austin.

BACKSTORY: Kirtus tells LAUNCH he learned about "maintaining the right balance of speed, learning and focus" from his previous startup experiences. For GroupCharger, they interviewed 250 people across different groups before building their minimum viable product. "We knew early on that...

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Node Knockout 2011 -- Top Entries to Watch

Barely two-and-a-half years old, Node.js is designed to handle thousands of simultaneous requests in real time. If Twitter were built from scratch today, for example, the backend could be Node.js. This open-source language powers sites including Etsy, Uber and Yammer, and it's very well-suited to building massive multiplayer online games [ see our story on Node.js ].

The second annual Node Knockout, Aug. 27-29, gave developers exactly 48 hours to build a Node-based web app. The competition's 175 judges have until tomorrow, Sept. 6, to pick winners in seven categories -- including overall team and best solo project -- from the 177 entries. The masses pick the "most popular" winner.

The top prize at Node Knockout 2010 went to Swarmation, a multiplayer "pixel formation" game which is still up but hasn't gone anywhere.

The most popular entry from 2010 was...

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Watch out Skype: CNN Using Google Hangouts in Sports Reporting


The story CNN incorporated Google+ Hangouts into wasn't breaking international news -- fan reaction to soccer clubs' transfer deadline -- but it's a big vote of confidence for Google's video-conferencing technology.

The segment for CNN's show "World Sport" included viewpoints from soccer fans, one in Scotland and one in Malaysia. It appears their comments were edited from a Hangout a producer held before the show aired.

The next step, of course, will be Hangouts broadcast live. We'd love to see...

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Coming Soon: Get Obama's Attention with a Petition to the White House

The White House plans to launch a tool so U.S. citizens can directly petition the Obama administration to take action on issues they care about -- as long as they have an email address and can get at least 5K signatures. Naturally, the administration wants people to use social media to get support for their petitions.

In a mass email, senior adviser to the president David Plouffe framed "We the People" as an initiative in line with the country's founding documents (the First Amendment guarantees the right to petition government, notes the official website ). To get you really excited, Plouffe writes, "President Obama will even answer a few himself."

Macon Phillips, the White House new media director, noted in a tweet that the system does not have a way to...

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Four Years after Apple Was Supposed to Kill Them, Sonos Hits 1M Rooms

Wireless hifi system maker Sonos, best known for streaming music in multiple rooms, has hit 1M rooms worldwide, six years after shipping its first wireless music system and four years since the debut of the AppleTV -- which some called a Sonos-killer. In fact, except for AppleTV, Sonos plays well with pretty much every Apple product.

Sonos spokesperson Thomas Meyer tells LAUNCH that 55% of registrations are outside the United States. The number of Sonos households grew...

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Goshi: Window Shopping from Your Phone for Cool, Local Stuff


Editor's Note: See all our Excelerate Labs coverage here.

WHAT: Etsy-meets-foursquare app. Find and buy paintings, jewelry, furniture and other "unique" items in your area like unusual toys. View items by location or by what people in the community think is cool. Actual "marketplace" composed of independent coffee shops (50 in Chicago so far) that either display the work for sale or serve as a meeting point for buyers and sellers. Artists/sellers (for now) are reachable through comments portion of their item listings. Most popular items so far are vintage antiques and furniture.

Goshi is experimenting with pop-up marketplaces where artists bring in items they've posted and the public can browse and buy.

App is iPhone only, Android coming soon. Market-wise only in Chicago. Next up are New York and San Francisco.

LAUNCHERS: Jack Eisenberg, a developer with a nonprofit background, and Chad Lomax, a long-time IT security specialist.

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Stunning: MTV Video Music Awards Live Twitter Tracker


We can't imagine a better way to keep up with tweets around tonight's MTV Video Music Awards than this live tweet tracker. The top bar shows the timeline of #vma tweets, with the total in the top-right corner.

You have three ways to view what's happening.

Buzz [ shown above ] gives you a quick overview of who's being talked about most and lets you retweet/reply directly.

Paparazzi shows you which photos are getting...

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Klout's Opt-out Policy: Is It Fair?


You probably know your Klout score, and we bet you've compared your score to someone else's by typing in their Twitter handle on Klout's site. That's possible because tweets are public, and Klout builds profiles -- without explicit permission -- on public data.

As the Klout FAQ explains, "Klout collects public data in order to accurately measure influence. Users can control the data available to Klout by changing the privacy settings on individual networks. Klout will never access your private data unless we have explicit permission."

Even people with locked tweets have Klout scores and profiles. All the locked accounts we checked have the basic Klout score of 10, regardless of how many followers they have. This includes porn star Jenna Haze  [ @jenxstudios, 114K followers ] who is influential about music, photography and movies [ not sex? hmmm. ]

But Canada-based marketing expert and social media blogger Danny Brown argues in a recent post that Klout sucks because you have to opt out of their system rather than opt-in.

"No permission -- there you are, as bright as day online, with whatever score they deem you fit to have based on their perception of you," Danny writes.

He then notes, "I understand that by accepting the Terms of Service on the likes of Twitter, etc, your information can be shared. I’m not sold on that...

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Digg's Runway Definitely Longer Than Five Months as CEO Readies New Product


Social media commentator Muhammad Saleem wrote in SocialBeat earlier this month that content-discovery site Digg had only five months of runway -- a statement he corrected in the article's comments and confirmed to LAUNCH.

"I had referenced this Techcrunch story in my post, however as a commenter pointed out, they raised more money, giving them a longer runway," Muhammad explained.

"In my response in the comments, I pointed out that he was correct, and I added that we must still take into account that Digg also has $1.5 million in outstanding debt."

Digg CEO Matt Williams, who joined the company about a year ago, told LAUNCH by email, "The numbers in the VentureBeat Guest Post are ...

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Annie Speaks to LAUNCH: Her Citation, Airbnb Reaching out and More Encounters with Chicago Police


[ Annie's street in Chicago -- her house is across the street from Ogden Park (left). ]

Airbnb is consulting its legal team and has reached out to Chicago host Antionette "Annie" Wonsey after she received a citation Aug. 17 for operating a business without a license.

Annie tells LAUNCH that Airbnb said it will get back to her with information on how to prepare for her Sept. 22 court date. We have repeatedly asked Airbnb to comment on Annie's experience but have not received a response.

Chicago police officers cited Annie for "operating a hotel from her residence" without a business license at a rate of $130 a night. In fact, Annie rents just three rooms (hotels in Chicago are defined as seven or more) and Annie's most expensive listing on Airbnb is only $29 a night.

Annie, however, does not seem terribly concerned about the citation.

"I'm feeling fine. I don't need a business license to sublet my home," Annie tells LAUNCH. "I can do whatever I want." [ She may not be right about that - see our story ].

The Aug. 17 event that Annie taped and posted to YouTube [ see story ] started when police sighted three of Annie's guests, from Malaysia, in her Englewood neighborhood. The cops picked up the guests, took them to Annie's home and...

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What the Digerati Are Saying About Steve Jobs Stepping down


In the wake of Steve Jobs' resigning as Apple's CEO, the digerati and reporters who cover Apple of course tweeted their reactions (though we're still waiting to see what folks like @ev say). We compiled our favorites here. Hint: don't miss the link from Andrew Mason.

UPDATE: Better than a tweet is Path founder Dave Morin's Google+ post.

If you think we missed someone, tell us in the comments.

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Apple Stock down Only 5% in After-Hours Trading on News Jobs Leaving CEO Post


Perhaps as a testimony to how strong a foundation Steve Jobs has built -- or an indication that shareholders saw this coming -- Apple stock (Nasdaq: AAPL) has declined only 5% in after-hours trading on news that Jobs is stepping down as CEO.

Softening the blow are numerous factors. Apple has a strong leader in COO Tim Cook, the company has been planning for this moment for some time, and...

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Chicago Airbnb Host Gets Mixed Reviews -- Guests Love Her, Not Neighborhood

Given the controversy over white people staying at Antionette "Annie" Wonsey's place in Chicago's Englewood neighborhood, LAUNCH editors examined the 23 reviews and four references -- nearly all from white or Asian guests -- posted to Annie's Airbnb page to see if they are, as Annie claimed in the video she posted, positive.

We found people really liked Annie's warmth and the welcoming vibe of her home -- but not always the neighborhood.

Airbnb guest Kimberly L., an artist from Jackson, MI, appears to have witnessed the Aug. 17th incident that Annie video taped. In her generally upbeat review, Kimberly calls the neighborhood "rough" and writes, "There was an incident down the street while I was there. It was unfortunate...

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